Longchamp biography of martin

Demand for tobacco, known as “brown gold” due to its value and scarcity, soared in the run up to and immediately after the Second World War and Cassegrain’s tabac helped fuel the growth, catering to allied troops with its tobacco and smoking accessories.

Surprisingly pipe sales were the most profitable part of the business. But when soldiers – who had been the store’s best customers – began to leave Paris, Cassegrain saw a need to diversify. Not content with selling conventional pipes he introduced leather-sheathed pipes – a technique drawn from the sadler’s trade – regarded as novelty items of luxury, for which exotic leathers like horsehair and crocodile were used.

There was even the “Lady”, a pipe for the adventurous woman wanting